Dr. Dimitra Skandali is a dedicated academic and researcher specializing in the application of Artificial Intelligence in Marketing. She earned her Ph.D. from the National and Kapodistrian University of Athens, Greece (2025) and currently serves as a permanent Lecturer in the Department of Economics, University of Peloponnese, Greece, where she contributes to undergraduate teaching while actively pursuing interdisciplinary research. Her expertise encompasses AI in Marketing, consumer behavior modeling, neuroscience in marketing, relationship marketing, strategic and digital marketing, entrepreneurship and innovation management, services marketing, sustainable policy modeling, behavioral operational research, and human-centered ethical AI. Dr. Skandali is passionate about integrating theoretical insights with practical applications to explore how digital transformation and intelligent technologies reshape customer experiences, value creation, and marketing strategies. She is actively involved in multidisciplinary collaborations and is committed to advancing innovation through excellence in research, teaching, and academic engagement.